
Seven trends form the framework for a book that tells about recent insights, ideas and approaches to innovation in different contexts and under different perspectives. The author is sure that innovation still has a lot in stock for companies who are open to it and willing to change. Many different influences and trends ask for new ideas and the author found many examples where these trends have been used successfully by companies around the world.
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The R&D imperative for industry has never been more compelling. The three authors explain how firms can enhance the value of their R&D investments.
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The Unwritten Rules of the Game
Master them, shatter them, and break through the barriers to organisational change.

How the Next-Generation Companies are achieving peak performance and profitability.
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Working side by side for many years with clients in different industries in the never-ending turbulence of change initiatives, the authors noticed increased disruption and ‘change fatigue’. Drivers for change such as converging technologies, e-business and the growing number of mergers and acquisitions, have created a vicious spiral in which pressure to perform leads to accelerating change initiatives.
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Product juggernauts have redefined existing markets and created new bases of competition. They have achieved domination by focusing their entire organisation on the interlocking elements of the product creation process.
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How leadership and drive create commercial innovations that sweep the world. Based on the real-life stories of 14 phenomenally successful products and services.
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