Strategy & Organization, Consumer Goods July 2014

Heading for New Shores

A pragmatic approach for the strategic assessment of foreign markets

Heading for New Shores

Heading for New Shores

The decision to enter new markets requires a comprehensive assessment of market structures, customer demands, local competitors and potential business partners along the value chain. One of the major obstacles in the way of companies entering foreign markets, especially emerging growth markets, is lack of appropriate and reliable market intelligence.

For our clients we develop first hand insights based on proprietary research with our local teams.  Based on these exclusive insights we design hands-on strategies and accompany our clients from insight to initial discussions with distributors, business partners or acquisition targets. Think local, act global is our daily business in emerging markets.

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