While retail has always been at the heart of everyday life, it has never stopped evolving and has never been changing as rapidly as it is today. Although many retailers are still transitioning to online retail, with varying degrees of success, the new wave of change in retailing is already upon them. As new customer needs emerge, today’s new technological solutions are supporting the development of new business models.
This evolution naturally concerns the traditional high street retailers but also the wide spectrum of B2C companies with developed retail activities. This includes banks, telecommunication operators, postal operators, utilities providers and many more. In this article, we provide insights into how companies should capitalize on this new form of “U-channel retailing”, which will profoundly remodel the landscape of any company with a retail function and require them to begin to scope the field, understand the challenges at hand and position themselves to seize the opportunities associated with this evolution.