Driving the evolution towards a new digital strategy and positioning, from feasibility study to implementation management and post-go-live support
The asset management company faced several challenges, such as:
- Simplify the operational model by outsourcing non-core activities to increase quality of service and reduce operational costs
- Increase clients’ and surfers’ independence with a better user experience and an optimized relational funnel
- Boost online sales by providing to clients, surfers and professionals a multichannel platform (website, app, social) to interact and support the sales process
- Foster corporate-culture evolution into a more dynamic and reactive structure
Arthur D. Little supported the digital transformation of the company over a 2-year period, building an online model assessment to evaluate strengths and weaknesses of the current model.
Arthur D. Little determined a benchmark analysis of all the competitors in the Italian market and international best practices, and defined the strategic options for potential development.
Working with the executive committee, a selection of the enhancement and changes needed to be done to achieve the new target positioning in the online universe were selected. Arthur D. Little drove the program management through the entire project, including the management of external service-provider relations also supporting the new organizational unit and digital communication pre-/post-go-live.
At the end of the project, the asset management company had a new business-purpose definition with a digital strategy roadmap, including the simplification of the operational model.
Furthermore, the digital channels of the company were totally revamped (e.g., new website, social positioning, and mobile app), and a new innovation culture that supported the continuous improvement of digital capabilities was established.