strategy

In the context of a challenging macro environment, companies are facing unprecedented change due to advances in technology, disruptive business models and a new generation of digitally enabled customers. In light of these “hyper-competitive” pressures and an uncertain environment, strategic planning is changing. It is more important than ever to have a clear grip on how the full intent of corporate strategy is managed. 

Strategy & corporate strategy

  • In the context of a challenging macro environment, companies are facing unprecedented change due to advances in technology, disruptive business models and a new generation of digitally enabled customers.
  • In light of these “hyper-competitive” pressures and the uncertain environment, strategic planning is changing. It is more important than ever to have a clear grip on how the full intent of corporate strategy is managed. Allocating resources in line with that strategy achieves better results – yet all too often, companies rely on stage-gate controls at individual project or program levels. 
  • This is not sufficient to achieve the dynamic corporate strategy and resource allocation that global corporations need to stay ahead. The strategy development process occurs on different levels, making alignment between subsidiaries and headquarters a prerequisite for a corporate strategy.