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Strategy

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Making new product launch decisions

Making new product launch decisions in an uncertain environment

Making new product launch decisions, such as where and in which sequence, is becoming ever trickier, as the environment into which the product will be launched changes constantly. In this article, using a new medicine as a case example, the authors examine the problem and offer a pragmatic and...
Strategy

Improving Satisfaction throughout the Customer Lifecycle

Improving satisfaction throughout the customer life-cycle

It is ever more crucial for companies not only to keep customers happy but to keep the right customers happy. But how can they measure the value of customers through the whole customer life-cycle? In this article, the authors explain the methodology developed by Arthur D. Little that helps...
Strategy

Winning the Merger Decathlon

A Guide to Mastering the Ten Challenges of the M&A Process

Just as winning the Olympic decathlon requires a combination of strength, endurance and technical skill, so mergers require organisations and individuals to excel in a broad range of disciplines. By mastering the challenges of the "merger decathlon", organisations can improve their chance...
Strategy

Marketing & Sales Excellence

Over the last years, more than 130 mainly internationally operating companies have already participated in the regularly updated study. Comparison of the cross-industry insights allows for new starting points to achieve Marketing & Sales Excellence according to best in class performance of...
Strategy

The Future of Urban Mobility

Towards networked, multimodal cities of 2050

Executive summaryManagement consultancyArthur D. Little’s (ADL) new global study of urban mobility assesses the mobility maturity and performance of 66 cities worldwide and finds most not just falling well short of best practice but in a state of crisis. Indeed it is not putting it too stron­gly to...
Strategy, Organization & transformation

Interview: Marc Grynberg, CEO of Umicore

Marc Grynberg shares his views on strategy and innovation. An ardent believer in growing revenues through innovation, Mr Grynberg knows that, to be successful, a company must be aware of all the aspects of innovation that come into play.
Technology & innovation management, Strategy

Breakthrough Arthur D. Little Classics on Innovation

When it comes to innovation, Arthur D. Little leads the debate. We conduct our own proprietary research and build on the insights gained from working with clients at the leading edge of innovation management. We are happy to share our knowledge and perspectives through influential books and...
Technology & innovation management, Strategy

The Inventor of Modern Consulting

When Arthur Dehon Little established the firm that was to bear his name, he laid the basis for the modern management consulting services industry. The industry has spawned numerous other firms since then. Our genealogy of our industry gives you the details.
Strategy

Inventions from 1886 Shaping Daily Life Today

1886 was a great year: Arthur D. Little founded the world’s premier consulting company, Coca-Cola created the world’s first soft drink and Carl Benz invented the car. Our overview provides a round-up of the other inventions that the year had in store and that have helped to shape the modern...
Automotive, Strategy, Technology & innovation management

"If we want to improve urban mobility for real, we

Maarten van Gool shares his thoughts about his company’s transformation, the dramatic changes in the possibilities for drivers and the future of transport.
Automotive, Strategy