Bringing rich communication services to the masses and building on current Innovations. The Bottom Line: Business Case and Charging Models for Rich Communication Services, How Can Operators differentiate from OTT Alternatives? OTT Application and Service, Offerings: Is Creating Eco-System Partnerships a Natural Evolution? Investigating Customer Loyalty to the Handset Brand, Can Operator’s Rich Communication Offerings Stand, Up to the Likes Of Apple’s iMessage, Service and RIM’s Signature, Messaging Platform, BlackBerry Messenger (BBM)? Is there an Opportunity for Increased Openness and Interoperability Between, Operators and OTT Service Providers?
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