Crazy - but with a method
Source: Wirtschaftswoche
From: Germany

The recession doesn't stop the gulf airlines from their expansion plans. A new study by Arthur D. Little identified that one reason is that their operating costs are 30 percent lower than the European market leaders'. There are multiple causes for this: wages are lower, fleets are newer and more energy efficient and they source out catering and other services. But they do spend more money on marketing than their competitors.