CV priorities shift as South America’s ‘little brother’ grows up
Source: Automotive World

In this article about truck manufacturers in the Middle East truck market, the authors of a new report from Arthur D. Little are quoted as saying the following: "From a marketing footprint, we're not suggesting they should withdraw from the market in South America. The recommendation is to scale back on the production capacity side and reallocate capacity to Middle East in one form or another," said Roman Mathyssek, Principle at Arthur D Little's Munich Office. "It is only a temporary solution. They have overcapacity in South America but not enough in the Middle East." And they are going to need it, soon. "The region is going to see a shift to quality, which also hasn't been addressed adequately enough in the past," Arthur D Little's Michael Rüger, Partner, Frankfurt Office, told Automotive World. "People always think it's just a budget market and you just sell on price, but that's not true. You sell on quality now more than ever. That's the new name of the game, and it goes hand in hand with services and everything else that you need in order to sell a high quality truck to a fleet."