This article in Digital Health Age explains how the digital revolution is changing the healthcare industry. Patients and consumers are better informed, have wider choice and demand increased personalization. The consumer health space is naturally more oriented towards screening and prevention, and capturing consumers before they become patients. The successful business models of the future will be associated with giving a large population access to awareness and "prevention" solutions. New entrants to the healthcare space and organizations in adjacent industries, as well as existing healthcare players, can take advantage of these opportunities.