How to apply agile approaches to drive product innovation

August 2017

Breakthrough innovation - innovation aimed at delivering disruptive impact, or creating new market spaces or step-changes in product, process or business-model performance - is increasingly important for companies. However, outside of the software industry most organizations, especially those with complex engineered products and longer development lifecycles, struggle to deliver it systematically. This is principally because the agile approach needed to realize breakthroughs is a challenge to the established practices that have served them well. In this article, Mitch Beaumont, Ben Thuriaux, Prashanth Prasad and Chandler Hatton at Arthur D. Little, look at how non-software product-based companies can successfully embrace agile, as well as non-agile, methods in a complementary way.