IPTV and interactive Services are best “weapon” to beat client erosion for Telcos
Germany
Source: Infosat Digitalmagazin.info
From: Germany

Bundled products, and particularly triple play services containing TV services over IPTV could be the maverick product helping incumbents retain old customers and win new ones. This is one of the prime results of the study that Arthur D. Little and Exane BNP Paribas carried out ("Telecom Operators - Reviving the fixed line"). In order to succeed, incumbents need to build up a set of products and continuously keep building on it suggests Klaus von der Hoff, Global Practice Leader of TIME at Arthur D. Little.