Sustainability is increasingly gaining in importance even for management consultancies. In the 1920s Arthur D. Little already recommended to their client Campbell, to use the rubbish, resulting from the production of soups as food for animals. Therefore, the topic is nothing new, says Marc Winterhoff, leader of the central European Automotive Practice at Arthur D. Little. Sustainabilty has played a central role for a long time: in the long run there is no player who can afford to ignore to act in a responsible way concerning environment, people, economy and climate.