New players are ready to attack
Germany
Source: Automobilindustrie
From: Germany

New Asian car manufacturers and component suppliers are eager to enter the triad markets, threatening traditional players in these markets. As already seen in steel- and IT-industries, there are dislocations of the centers of gravitation within the automotive-sector, says a recent Arthur D. Little study. Especially for growing markets in China and India new development-strategies are vital, because German products are often over-engineered and therefore do not meet the masses‘ needs in Asia.