1 min read •

New players are ready to attack

New Asian car manufacturers and component suppliers are eager to enter the triad markets, threatening traditional players in these markets. As already seen in steel- and IT-industries, there are dislocations of the centers of gravitation within the automotive-sector, says a recent Arthur D. Little study. Especially for growing markets in China and India new development-strategies are vital, because German products are often over-engineered and therefore do not meet the masses‘ needs in Asia.

1 min read •

New players are ready to attack

New Asian car manufacturers and component suppliers are eager to enter the triad markets, threatening traditional players in these markets. As already seen in steel- and IT-industries, there are dislocations of the centers of gravitation within the automotive-sector, says a recent Arthur D. Little study. Especially for growing markets in China and India new development-strategies are vital, because German products are often over-engineered and therefore do not meet the masses‘ needs in Asia.