1 min read •

Nokia, mobile operator, was awarded by Arthur D. Little for their growth strategy in the BRIC countries

Nokia expressed a clear interest towards emerging countries' middle segment in their mid-range products. Their strategy consisted of spreading their distribution channels and launch shopping centres outside international cities in China. They also developed simplified mobile phone models to compete with domestic companies.

1 min read •

Nokia, mobile operator, was awarded by Arthur D. Little for their growth strategy in the BRIC countries

Nokia expressed a clear interest towards emerging countries' middle segment in their mid-range products. Their strategy consisted of spreading their distribution channels and launch shopping centres outside international cities in China. They also developed simplified mobile phone models to compete with domestic companies.