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Germany's food retail giant Rewe and his tourism-division is still growing notwithstanding the industry's trend to shrink. While the overall tourism industry sales decreased by 5 %, Rewe gained 2 % with its strategy to offer different travel components. Rewe is a pioneer because in 2015 every third journey will be completely planned by the individual customer. Ralf Baron: "German travellers are quite experienced in trips; they scan the internet for all possible options in order to be up to date."
Germany's food retail giant Rewe and his tourism-division is still growing notwithstanding the industry's trend to shrink. While the overall tourism industry sales decreased by 5 %, Rewe gained 2 % with its strategy to offer different travel components. Rewe is a pioneer because in 2015 every third journey will be completely planned by the individual customer. Ralf Baron: "German travellers are quite experienced in trips; they scan the internet for all possible options in order to be up to date."
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