Connectivity and smart solutions are the current big economic trend topics. Critics in Germany complain that the proceeding of Industry 4.0 is by far too unstructured. While most small businesses declare that industry 4.0 (smart production) is a completely new challenge for them, large-scale industry already proclaims to be in the post-industry-4.0 era. Markus Achtert, leader of the Competence Center Engineering & Manufacturing of Arthur D. Little, points out that industry 4.0 must no longer be considered only a technical or production topic. The new methods need to be implemented in all distributions of a company, such as marketing, research and development, and services. In general, the new technologies create a whole new field of services for companies to invest in. On the other hand, many German producers are afraid of the competitors that are growing around the digitalization topic. An example involves recent rumors about Apple's plans to design a car.