Tackling the digital hype: Executing digitally-enabling strategies

February 2017

Most executives agree that successfully implementing a business strategy is usually a lot more challenging than developing it. Unrealistic or overly academic theories, while persuasive on paper, can be costly in practice and all too often lead to passive resistance or even “tissue rejection” by the host organization.

In this article, Greg Smith, Mandeep Dhillon, Laurie Guillodo, Xabier Ormaechea and Carl Bate at Arthur D. Little, discuss why in these situations, advances in technology, increasingly software related, are frequently perceived as a “silver bullet” that can ensure effective delivery of the anticipated change.