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1 min read •

Business Strategy: New Thinking for the 1990s

Strategy is what determines the framework of a firm's business activities and provides guidelines for coordinating activities so that a firm can cope with and influence the changing environment. Strategy articulates the firm's preferred relationships with its environment and the type of organization it is striving to become.

1 min read •

Business Strategy: New Thinking for the 1990s

Strategy is what determines the framework of a firm's business activities and provides guidelines for coordinating activities so that a firm can cope with and influence the changing environment. Strategy articulates the firm's preferred relationships with its environment and the type of organization it is striving to become.