The coming transformation of the automotive industry
Issue 2, 2009

The automotive industry is going through a crisis unprecedented in its century-long history. Optimistic commentators predict that strong demand from the BRIC countries and growing market penetration of hybrid or electrical vehicles will propel the industry back to growth in the wake of the financial crisis. A more comprehensive analysis on key drivers indicates that we are instead nearing the end of the global automotive industry as we know it.