Digital Pharma - Responding to Challenges and Opportunities from Outside
by Dr. Ulrica Sehlstedt, Nils Bohlin, Fredrik de Maré, Richard Beetz
Issue 2, 2015
Healthcare & life sciences, Digital transformation & analytics

Innovation has always been one of the foundations for success in the pharmaceutical industry. While the sector has been very good at developing innovation from scratch or incremental innovation of existing products, it now faces an ultimately different challenge ╨ dealing with disruptive innovation that is driven by inventions outside the healthcare sector.