Packaging: Meeting the Environmental Challenge
Issue 3, 1991

Packaging is the ultimate symbol of the 20th century's consumer culture. It protects what we buy and raises our standard of living. In developing countries, 30 to 50 percent of food shipments are spoiled because of inadequate packaging and distribution systems. In developed countries with more sophisticated packaging, storage, and distribution, only 2 to 3 percent of food shipments are wasted. Packaging not only protects goods, but conveys information about their contents and preparation or administration, and - in some cases - foils would-be tamperers. It plays a vital and growing role in the global economy. And through the vision of Andy Warhol, the Campbell's Soup can and the Brillo box have been elevated to the level of art.