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Partnering for Effective Product Development: Lessons for Small Manufacturers

When David slays Goliath in business today, it doesn't necessarily make the headlines. Small manufacturing companies such as Nucor, in steel, or Gateway 2000, in personal computers, now regularly compete and win against the giants. Yet unlike the biblical David, who met his antagonist in single combat, such companies often collaborate with external partners. One small manufacturer that has used this stratagem to compete successfully with the likes of General Electric and Whirlpool is Sub–Zero Freezer Company.

Partnering for Effective Product Development: Lessons for Small Manufacturers

When David slays Goliath in business today, it doesn't necessarily make the headlines. Small manufacturing companies such as Nucor, in steel, or Gateway 2000, in personal computers, now regularly compete and win against the giants. Yet unlike the biblical David, who met his antagonist in single combat, such companies often collaborate with external partners. One small manufacturer that has used this stratagem to compete successfully with the likes of General Electric and Whirlpool is Sub–Zero Freezer Company.