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1 min read • Technology & innovation management
Retooling your innovation engine for higher earnings from new products
Many companies are not reaping the profits from innovations that they were hoping for. One of the reasons is the way these companies approach their innovation efforts. In this article, the authors argue that an analysis-driven process is the most suitable one for companies in industries such as automotive and manufacturing, chemicals or ICT hardware and software.
1 min read • Technology & innovation management
Retooling your innovation engine for higher earnings from new products
Many companies are not reaping the profits from innovations that they were hoping for. One of the reasons is the way these companies approach their innovation efforts. In this article, the authors argue that an analysis-driven process is the most suitable one for companies in industries such as automotive and manufacturing, chemicals or ICT hardware and software.
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