Third-Generation R&D Management
Issue 2, 1991

In the decades ahead, competition will grow increasingly international and will focus increasingly on technological strengths. Financial and physical resources, work skills, and technology are highly mobile. The firms that succeed in global competition will be those that employ technology to maintain an edge in product quality and innovation, an advantage in production and marketing productivity, and responsiveness to market interests. This success in turn depends on each firm's skill in managing its research and development effort.