The Trends in Megatrends
by Rick Eagar, David Boulton, Camille Demyttenaere
Issue 2, 2014
Strategy, Technology & innovation management

The forecasting of megatrends has significantly grown in recent years. Business, societies, governments and industries are increasingly demanding insights into future developments. At the same time, intelligence providers have come up with ever more sophisticated forecasting methods. In this article the authors shed light on the most important megatrends in the areas of technology, energy & the environment, economics & politics as well as social & health and examine how companies can best go about monitoring them.