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Viewpoint Globalisation: Facing the Organisational Issues

Globalisation is posing unprecedented challenges to business organisations. For example, the Wall Street Journal (August 5, 1996) reports how "global" companies in many industries – automobiles, telecommunications, appliances, and others – are suffering like Hamlet: they cannot afford not to be in China and, at the same time, cannot afford to be in China. In some industries, the rush to China has resulted in capacity exceeding demand by 200 percent. Further, in a recent survey conducted by the International Consortium of Executive Development Research, global companies based in the United States, Europe, Japan, and Korea, reported that they were ill-prepared for globalisation. Of the 34 organisational dimensions on which they were asked to rate their performance – which included being the lowest-cost producers and having the fastest product development times – these global companies rated themselves lowest on cultivating a global mindset. They know they must rush into globalisation, and they know they are not prepared for it!

Viewpoint Globalisation: Facing the Organisational Issues

Globalisation is posing unprecedented challenges to business organisations. For example, the Wall Street Journal (August 5, 1996) reports how "global" companies in many industries – automobiles, telecommunications, appliances, and others – are suffering like Hamlet: they cannot afford not to be in China and, at the same time, cannot afford to be in China. In some industries, the rush to China has resulted in capacity exceeding demand by 200 percent. Further, in a recent survey conducted by the International Consortium of Executive Development Research, global companies based in the United States, Europe, Japan, and Korea, reported that they were ill-prepared for globalisation. Of the 34 organisational dimensions on which they were asked to rate their performance – which included being the lowest-cost producers and having the fastest product development times – these global companies rated themselves lowest on cultivating a global mindset. They know they must rush into globalisation, and they know they are not prepared for it!