It is becoming ever more crucial for companies not only to keep customers happy, but to keep the right customers happy. But how can they measure the value of customers through the whole customer life-cycle? In this article, the authors explain the methodology developed by Arthur D.
In recent years, open innovation has become one of the most powerful tools in helping business and governments foster and stimulate regional economies. Arthur D. Little has carried out a global study to find out what a number of regions have done.
The CO2 debate is changing the automotive landscape. While technological solutions will take years to be implemented, changes in buying criteria and their impact on automotive sales might be the real challenge for global automotive OEMs.