The pace of deepwater drilling has increased by 40 % over the last three years. While technology is a key enabler for deepwater development, players still face many critical challenges and decisions which require close attention if projects are to be delivered successfully.
Over the last decades most global companies have evolved to organize their innovation efforts through an “open innovation” model with individual research centers. Globalization and mergers & acquisitions have changed these networks, making them more complex to manage successfully.
The new economic environment combines hypercompetition, faster product lifecycles and more empowered consumers to change the rules of the game for companies wanting to succeed. To meet these challenges a new paradigm for business is emerging – the age where creativity wins.