@Banks: Stay Tuned With Your Customers
November 2010
How Smart Financial Institutions Exploit the Communication Advantage

Two main ways could be undertaken: differentiate and renew value proposition with innovative services and products and make customers and their needs the focal point of the business model.

Banks can effectively achieve these challenging targets implementing an innovative communication model that makes them focused on a new and simplified relationship to enhance customer experience and magnetize new prospects.

This results in more effective cross-selling and up-selling strategies (+15%) ensuring also an improved retention rate.