Forget Big Data – Value Data wins the battle!
by Volker Pfirsching, Jiayan Xu
November 2013
… from hype to real business value – now is the time for strategic planning!

Big Data is a hot topic for many corporations. Yet many have struggled to find the right entry point or failed in implementation. A key learning is: Big is not enough. Hence, the value needs to be uncovered.   In order to be successful it requires a strategic approach with a clear roadmap and a new mindset in the organization.