The Growth Accelerator - Framework
November 2012
Accelerating profitable growth through innovation in promising opportunity spaces

Arthur D. Littleā€™s Growth Accelerator can help you to identify growth opportunities based on unmet needs and new markets combined with your ability to define winning solutions. It helps to answer the two fundamental questions of growth: Where do we find growth opportunities and how do we deliver on the growth strategy? The Growth Accelerator is end-to-end, from ambition to realization and from Strategy and Marketing to R&D and Operations. It is modular, since we build on available IP, competencies and insights and only accelerate those areas that need more focus.