Wer mit dem Smartphone im Internet surft, nutzt dabei gerne kleine Programme, die Apps. Unsere Gemeinschaftsstudie mit IP Deutschland unter 2.500 Internetnutzern zeigt: Die Attraktivität des App-Stores entscheidet über die Attraktivität des Smartphones. Aus den Antworten lässt sich schließen, dass sich der Markt für Werbung in den Apps in Zukunft stark verändern wird. Das bietet Mobilfunknetzbetreibern und App-Entwicklern die Chance, Apple, Nokia und Co. anzugreifen...
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