Shifting Centers of Gravity
October 2011
The End of the Automotive Industry As We Know It?

The global automotive industry is set to become a fascinating battleground over the next ten years as established OEMs from the triad markets wrestle with challenger OEMs from emerging markets for dominance. This report by Arthur D. Little identifies some of the strategies that emerging challenger OEMs will adopt as they seek to realise their significant ambitions in the global marketplace.