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Removing Barriers to Change: The Unwritten Rules of the Game

In every realm of our lives, whether we're at work or play, there are Rules of the Game. And these rules always come in two forms – written rules and unwritten rules.

Six Imperatives for Excellence in Environmental Management

In managing for the environment, no company, however accomplished, can afford to rest on its laurels. The solid progress achieved over the past decade – in the development of clean technologies, sophisticated resource recovery systems, innovative environmental management systems, risk management...

Listening to Customers

Our clients are keenly interested in learning how they can find out what their customers really want. They pose this question to us not so much in terms of product line extensions or incremental improvements, but in terms of really exciting new breakthrough products. Like all companies everywhere,...

Strategic Technology Leveraging: Managing the Next

As the costs and the risks of acquiring advanced technology have escalated, businesses have come under pressure to increase the value of their technology by accelerating the pace of its development and expanding its profitable application. This pressure is driving major changes in sourcing...

Rethinking the Organisational Architecture

Getting the organisation right is an issue likely to preoccupy executives throughout the 1990s. This is a difficult time to work in, manage, or change a corporation. Although downsizing and restructuring have become widespread, their purpose has usually been merely to chip away at old structures...

Finding Common Ground Through Alliances and Partnerships

Editor's note: Patrick Noonan is a conservationist, dedicated to preserving nature, protecting resources, and cleaning up pollution. Paul Chellgren is an industrialist, dedicated to using natural resources to make products that are useful to society, challenging nature, and creating goods and...

Rooting Out the Causes of Inefficient Product Creation

In the decades ahead, successful companies will be those that can develop products with real customer value - and do so fast, consistently, and cost-effectively. Toward this end, most forward-thinking companies have taken initiatives to improve their product creation processes. Among their new...

The Coming Revolution in Manufacturing

New manufacturing technologies - exemplified by responsive design, moldless forming, and prototype simulation - will revolutionize the ways products are manufactured and marketed, permitting and indeed requiring the substitution of know-how for capital. Old notions of economies of scale will be...

Business and the Environment: The Shape of Things to Come

Business and the Environment: The Shape of Things to Come

Creating a Product Strategy

Surely every business has a product strategy - right? Wrong! A product strategy is much more than a list of specific product actions over time. It is an explicit route-map designed to guide a company in its efforts to develop and market products that build sustainable competitive advantage and meet...