“Back to the Core, Focus on Customers”
Issue 2, 2015
Marketing & sales

The Hong Kong Jockey Club is the world's largest horse racing and entertainment organization, founded two years before Arthur D. Little in 1884. In our interview with Mr. Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey club, he shares the secrets of how he led the transformation of the Club to achieve world-class excellence, and talks about the transformation principles that have helped carry him through this journey.