Primium – business models for a privacy-conscious world
by Hariprasad Pichai, Thomas Kuruvilla, Sai Prakash Iyer
Issue 1, 2014
Strategy

Today’s Internet users expect many services to be free of charge. In the current business model intermediaries provide a free service to users, and in exchange they are allowed unfettered access and full control over user data. In a Freemium model, the user pays for enhanced features, the most common being the absence of advertisements. In this article the authors lay out the idea of another business model, “Primium” digital services in which customers pay more, but have control over privacy of their data.