Finding new growth: the case for innovation by enlargement
Issue 1, 2012
Technology & innovation management, Strategy

All companies are hunting for the “next big thing” – a major growth opportunity and platform to safeguard future revenues and profits. But simply analyzing megatrends is like a ritual rain dance: much hoopla with a most uncertain outcome. In this article the authors show how companies can embed the hunting capability in their organization and drastically increase the odds of hitting it big.