Innovation is key not only for starting a business but also staying ahead on the pack. It is increasingly important for companies to be able to deliver a pipeline of breakthrough (or radical) innovations in order to respond to emerging competition, disruptions to core business, and increasing customer power. Yet despite this, nearly all companies are unsatisfied with their efforts to date. In this article, a guest feature written by Fredrik Härenstam, Ben Thuriaux-Alemán and Richard Eagar at Arthur D. Little (ADL), the authors discuss the results of a survey they conducted on more than 80 large organisations to explore best practices in this area.