Industry 4.0 and related new technologies such as the Internet of Things (IoT) are changing the face of the industry. CXOs in all industries are currently defining new ways to explore and exploit the benefits. The bad news is that the variety of technologies and limited number of industrialized examples make it hard to understand the complexity of the topic. The good news is that the concepts are far more than buzzwords. The new technologies have game-changing potential. In this article, Russell Pell of Arthur D. Little, is interviewed about Industry 4.0, IoT and additive manufacturing.