Implementing a Digital Strategy in Five Fundamental Steps
January 2017

January 2017

In our work with clients we see commonly recurring pitfalls that often lead to failure in digital implementation, including: unrealistic expectations of technology; believing a new technology system will fundamentally transform the organizational culture and employees will simply adapt; creating a constrained environment by, for example, shooting down ideas too quickly; and failing to adequately consider employees before embarking on change. In this article, Greg Smith, Mandeep Dhillon, Laurie Guillodo, Xabier Ormaechea and Carl Bate from Arthur D. Little, look at how these problems can be overcome by focusing on five fundamentals that are often neglected in the “new world” of digital.