Prism articles
Issue 1, 2010
Finding new growth: the case for innovation by enhancement
Jeroen Kemp, Michaël Kolk, Frederik van Oene and Lidia Gryszkiewicz
Most companies aim their innovation efforts at seeking ways to protect and increase turnover of existing products and services within their existing customer base. Top innovators, however, take a ...
Overcoming the real barriers to entry into adjacent markets
Daniel Deneffe, Julie Vandermeersch and Gregory Venters
Moving into adjacent markets is a common step among companies that have grown as much as they can in their home markets and wish to sustain high growth rates. However, many companies underestimate ...
The new partnership between research & technology institutes and industry
Ben Thuriaux-Alemán, Rick Eagar and Phil Webster
Research & technology institutes have long been key players in national innovation infrastructures, bridging the gap between industry and academia. However, in a world characterized by tighter ...
New business models for the international oil company
Paolo R. Dutto, Rodolfo Guzmán and Srinivasaraghavan Suresh
Petronationalism, the growing expense and risk of finding and producing oil and the coupling between increasingly capable national oil companies and aggressive oilfield services providers have all ...
Controlling healthcare costs by improving the productivity of medical service providers
Petter Kilefors, Daniel Winther and Johan Ström
Rising patient expectations, an aging population and often a shortage of medical staff are combining to create a major cost challenge in healthcare. We explain how healthcare service providers can ...
Interview with Dae-whan Chang
Sukgeun Lee, Managing Director of Arthur D. Little Korea and Bonjoon Ku, Principal, interviewed Dae-whan Chang, chairman and publisher of Maeil Business Newspaper Group. They used this invaluable ...