A global benchmarking study on Marketing & Sales Excellence by Arthur D. Little
Arthur D. Little and the Leipzig Graduate School of Management are jointly running an ongoing cross-industry benchmarking study to identify key drivers and determinants of marketing and sales excellence across various industries. Over the last years, more than 130 mainly internationally operating companies have already participated in the regularly updated study. Comparison of the cross-industry insights allows for new starting points to achieve Marketing & Sales Excellence according to best in class performance of individual companies and industry sectors.
A first overview on the study and potential benefits can be found here.
Are you interested in learning more about what distinguishes the top performers from others across industry, as well as about how your company can position itself against your competitors? If you would like to get more information, to participate in the survey, or to arrange an informal discussion on the issues raised and how they affect your business, please contact