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Despite significant developments, especially in developed markets, no clear model or winner has been established yet for mobile payment. Hence, all players are still in a position to participate, as the market will structure around global as well as local initiatives. There is an urgent call for all players to position and go to market with convincing strategies for success in the mobile payment space. In this article, Julien Duvaud-Schelnast at Arthur D. Little discusses why he believes a turning point for mobile payment in developed markets is more likely than ever before.