Issue 2, 2012

e-Company: Becoming the Amazon of your industry

Michael Opitz

Companies like Amazon and Google are setting the standards for customer service in the digital age. The question for any company entering this field is how to make the transition and give customers the kind of online experience they have come to expect from the digital customer service leaders. This article explores what companies can do to achieve seamless customer service. [...]

Issue 2, 2012

Who moved my money?

Abhishek Srivastava, Hariprasad Pichai, Thomas Kuruvilla

By 2015 experts predict that the volume of mobile payments will have reached $1 trillion. Global players of all sorts are getting ready to reap the benefits of this huge potential market. But companies wanting to enter need to address some critical issues. This article outlines the main topics. [...]

Issue 2, 2012

Innovation quick wins – a guide to some practical tools

Rick Eagar and Phil Kyte

Effective innovation requires a comprehensive approach, starting with strategy and supported by strong processes, an efficient organization and resources, and an innovative culture. And it can take a long time to achieve. But what can organizations do when they don’t have a lot of time to improve their innovation performance? This article offers a handy review of some of the tools and tactics companies can employ. [...]

Issue 2, 2012

Mobile NFC – what’s all the hype about

Nicolai Schättgen and Karim Taga

Mobile Near Field Communication (NFC) has been discussed intensively over the past 24 months. Various players have geared up to enter the different market segments. Billions of dollars are at stake, but the winners are not yet in sight. In this article, incorporating the results of a recent ADL global survey comprising 70 interviews, the authors shed light on this often-discussed and highly controversial topic. The article focuses on the important issues for companies looking to leverage this key technology across a range of applications. [...]

Issue 2, 2012

Innovation in regulated industries

Francis How, Rick Eagar, Charles Boulton and Axel Kappeler

Innovation in regulated service industries with a legacy of state ownership, such as public transport, remains a major challenge in many countries. What are the pre-requisites for innovation and what can policymakers and companies do individually to overcome the barriers? This article shows how a regulated service sector with interdependent players can collectively become more innovative. [...]

Issue 2, 2012

Creating effective innovation ecosystems through IP management

Phil Webster and Richard Granger

Creating and commercializing new ideas using inputs from multiple partners has been used for many years as the foundation for an “innovation ecosystem”. However, collaborating businesses often don’t realize the benefits they expect. This is often because of the way in which intellectual property is managed in collaborative research arrangements. So what can companies do? This article offers a practical guide. [...]

Issue 2, 2012

Crowd innovation fosters new business opportunities

Hans-Peter Erl, Michaël Kolk, Andreas Deptolla, Fabian Sempf

As a practice, crowd innovation has been around for more than 200 years. But only in the digital age has it become the hot topic it is now. And it cannot be implemented with a “one size fits all” approach, but needs significant planning. The article looks behind the hype and discusses how companies can implement this effective route to new business opportunities. [...]

Issue 1, 2012

Finding new growth: the case for innovation by enlargement

Jeroen Kemp, Sam De Jongh and Frederik van Oene

All companies are hunting for the “next big thing” – a major growth opportunity and platform to safeguard future revenues and profits. But simply analyzing megatrends is like a ritual rain dance: much hoopla with a most uncertain outcome. In this article the authors show how companies can embed the hunting capability in their organization and drastically increase the odds of hitting it big. [...]

Issue 1, 2012

Mastering the local-global balancing act in R&D

Sohrab Kazemahvazi, Karin Gylin, Daniel Roos and Antoine Doyon

Companies around the world are expanding their local R&D footprint in emerging markets in order to strengthen their market position, gain access to local resources and reduce costs. But this creates a need to orchestrate cooperation between these dispersed R&D centers. This article provides insights for executives into how this can best be done. [...]

Issue 1, 2012

Innovation: measuring it to manage it

Michaël Kolk, Phil Kyte, Frederik van Oene and Jeroen Jacobs

Many executives struggle to manage innovation as they would other business processes. Most exasperating is the lack of a practical way of measuring innovation effectiveness and efficiency. In this article the authors provide a success formula to design and deploy meaningful key indicators to drive innovation and business performance now and in the future. [...]

Issue 1, 2012

Opportunities and challenges for energy players in the global shale revolution

Rodolfo Guzmán, Daniel Monzón and Agustín Gogorza

Fracking technology has recently enabled the large-scale exploitation of vast amounts of shale gas and oil, impacting energy equations and balances across the world. This article addresses why shale developments will be a game-changer and how energy and petrochemical industry executives and regulators should cope with the opportunities and challenges. [...]

Issue 1, 2012

Putting water in the mainstream of your business strategy

Joseph Place, Paolo R. Dutto and Valeria Casula

In the past, water as a resource worried only a few industries. This has rapidly changed due to the scarcity of water around the world, especially in the emerging markets. Companies now need a clear view on the role water plays in their value creation and what they can do about it. In this article the authors explain how a company can address the water challenge in a systematic, strategic and effective way. [...]

Issue 1, 2012

Mastering the complexity of a growing global footprint

Interview with Gianmario Tondato Da Ruos, CEO of Autogrill

The real globalization of our footprint started in 1995, when the company was privatized and acquired by the Benetton family. This brought a new wave of enthusiasm and ambition. [...]

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About Prism

Twice a year, Arthur D. Little covers the latest cutting-edge thinking on strategy, technology and innovation in its corporate magazine Prism. For over 20 years Prism has continually set the standards in innovative thinking and groundbreaking concepts in the world of business and management.

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