Issue 2, 2016

Brand Purpose – The new strategic imperative

Aurélia Bettati, Eytan Koren

Digitalization is a game changer when it comes to brand. The Brand Purpose, the "reason-to-exist" of the company, gives a unique backbone that drives strategy, product offering, and customer experience and creates customer engagement and loyalty. Should companies rethink their Brand Purpose in the digital age? [...]

Issue 2, 2016

New Product Development – Organizing to identify customer needs

Chandler Hatton, Michael Kolk, Martijn Eikelenboom, Mitch Beaumont

Obtaining a deep understanding of B2B customer needs is central to any new product development process. In a complex customer relationship, finding the best way to organize and manage customer interaction is anything but simple. Rather than adopting a “one-size-fits-all” approach, companies need to choose the best organizational method for their needs. This article outlines four approaches [...]

Issue 2, 2016

Smart Cities – Turning challenge into opportunity

Ralf Baron, Morsi Berguiga, Jaap Kalkman, Adnan Merhaba, Ansgar Schlautmann, Karim Taga

The 100 largest cities in the world produce 25% of the planet’s wealth. To succeed more and more cities are going “Smart” in order to meet their biggest challenges and enrich the quality of their citizens’ lives. This unstoppable trend is driving double-digit growth in a trillion-dollar global market. What are the opportunities for telecom companies, utilities, financial institutions, transportation companies, software developers, equipment manufacturers and others in this market? [...]

Issue 2, 2016

Tackling the Digital Hype – Executing digitally-enabled strategies

Greg Smith, Mandeep Dhillon, Laurie Guillodo, Xabier Ormaechea and Carl Bate

Successfully implementing a business strategy is usually a lot more challenging than developing it. Advances in digital technology are frequently perceived as a “silver bullet”. However, digital can also expose a company’s inner contradictions, reveal hidden pockets of poor performance and even lead to perceived core capabilities becoming seen as critical weaknesses. What are the most common execution problems when it comes to digital, and how can they be overcome? [...]

Issue 1, 2016

Imperatives for growth in power

Kirsty Ingham, David Borràs, Matthias von Bechtolsheim

European utilities are currently undergoing significant reinvention due to a rapidly changing market and political environment. The traditional energy generation model is under fire, while at the same time, demand is shrinking due to changing habits. [...]

Issue 1, 2016

Embracing complexity with value-based risk management

Kurt Baes, John Barker, David Boulton, Rick Eagar, Willem Romanus, François-Joseph Van Audenhove

In the current environment uncertainties seem to be everywhere, making strategic planning more difficult than ever. Many companies use enterprise risk management (ERM) as a proven framework for managing risk. However, businesses are now looking to improve their track records when it comes to understanding and overcoming unwanted events. In this article the authors explore issues related to risk management and how the 6C framework can help. [...]

Issue 1, 2016

Making sense of the bioeconomy

Robin Francis, Chandler Hatton, Enguerran Ripert, Philip Webster

Many companies, both large and small, view fuels and chemicals derived from bio-based feed stocks as a potential source of sustainable growth. Yet in practice, breakthroughs have been hard to achieve and the number of large-scale commercial successes are few. In this article the authors examine the promise of the "bioeconomy", the challenges faced in bringing bio-based products to market, how these challenges can be overcome, and how companies can spot which opportunities may be attractive for them. [...]

Issue 1, 2016

IP management 4.0

Johanna Juhl, Oscar Petersson, Fredrik Jern, Michaël Kolk

One of the key results of digitalization is closer co-operation between traditional manufacturing companies and those within the ICT industry. Yet when it comes to IP management, ICT companies manage their intellectual property quite differently from more traditional industries. In this article the authors highlight the key success factors for traditional manufacturers to successfully manage IP in the context of digitalization. [...]

Issue 1, 2016

“The chemical industry is already quite advanced in terms of digitalization”

An interview with Jean-Pierre Clamadieu, CEO of Solvay.

The global chemical industry is reshaping in response to several major drivers,including energy costs, access to raw materials and sustainability. How can the European chemical industry best respond to these drivers? In an interview with Ignacio Garcia Alves, CEO of Arthur D. Little, Jean-Pierre Clamadieu, CEO of Solvay, talks about innovation, the European chemical industry and Solvay's successful development. [...]

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About Prism

Twice a year, Arthur D. Little covers the latest cutting-edge thinking on strategy, technology and innovation in its corporate magazine Prism. For over 20 years Prism has continually set the standards in innovative thinking and groundbreaking concepts in the world of business and management.

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