Issue 1, 2014

Primium – business models for a privacy-conscious world

Sai Prakash Iyer, Hariprasad Pichai, Thomas Kuruvilla

Today’s Internet users expect many services to be free of charge. In the current business model intermediaries provide a free service to users, and in exchange they are allowed unfettered access and full control over user data. In a Freemium model, the user pays for enhanced features, the most common being the absence of advertisements. In this article the authors lay out the idea of another business model, “Primium” digital services in which customers pay more, but have control over privacy of their data.

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About Prism

Twice a year, Arthur D. Little covers the latest cutting-edge thinking on strategy, technology and innovation in its corporate magazine Prism. For over 20 years Prism has continually set the standards in innovative thinking and groundbreaking concepts in the world of business and management.

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