In any company around the globe investment in innovation and R&D is under critical scrutiny. Is it going to the right places and is the amount spent exactly appropiate? Is the company getting the best return on its innovation spend? These are questions that any CTO today must be able to answer. In this article the authors explore the challenges of managing the Return On Investment (ROI) of innovation, and provide some examples of good practices and key factors for success.
Twice a year, Arthur D. Little covers the latest cutting-edge thinking on strategy, technology and innovation in its corporate magazine Prism. For over 20 years Prism has continually set the standards in innovative thinking and groundbreaking concepts in the world of business and management.