Issue 1, 2014

“We live in a culture of permanent transformation.”

An interview with Rupert Stadler, AUDI CEO by Thomas Becker.

Audi has been thriving in the luxury car segment. But the company knows that it cannot rest on its laurels. In our interview Rupert Stadler, Audi CEO, talks about the key challenges driving the company such as alternative drive systems, connectivity and the rise of megacities. To solve these challenges the company will keep pushing its innovation efforts around the globe. One of the most important issues for the way forward is creating and maintaining a coherent and unique company culture.

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About Prism

Twice a year, Arthur D. Little covers the latest cutting-edge thinking on strategy, technology and innovation in its corporate magazine Prism. For over 20 years Prism has continually set the standards in innovative thinking and groundbreaking concepts in the world of business and management.

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