The world population continues to grow, and by 2050 a 70% increase in food production will be required to sustain it. Science and technology is widely recognized as being a key enabler to achieving this step change. However, many businesses in the agri-food industry struggle to invest precious resources in long term science and technology. In this article, the authors explore some of the key trends and challenges in the agri-food industry, and explain how foresight can be used to both stimulate innovation and provide shortcuts to markets.
Twice a year, Arthur D. Little covers the latest cutting-edge thinking on strategy, technology and innovation in its corporate magazine Prism. For over 20 years Prism has continually set the standards in innovative thinking and groundbreaking concepts in the world of business and management.